Ways To Market Instead Of Using News Release Services
Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release. The question is, do journalists actually read them today? People rarely read nowadays so it might be time to consider new ways to market instead of using news release services. The competition for a journalists' attention is pretty stiff, almost everyone is vying for the much-coveted pick up by news reporters and be used as their next big scoop. There are DIY methods that are also effective in getting media mileage. Let's take a look at some of them. You need to build relationships with your target journalists and editors. Start coming up with pitches that are personalized. Doing this will show the journalist that you did your homework in researching about them and their publication. It takes time and effort to do this and j...